1. Do
your competitor research. Spend some time on Google finding out which of your
competitors’ blogs are reaching the top spots. There’s a good reason why those
blogs end up at the top of the search rankings!
If you’re at a starting point with your blog, seek to emulate their
content. At least you know it will drive some content to your site.
2. Produce
at least 10 blogs per month to drive enough fresh relevant traffic to your
website.
3. Don’t
go it all alone! Whether you need to hire a writer with experience of SEO and
online marketing or whether it’s just a case of getting someone to cast an eye
over your blog to prevent mistakes, make sure there are at least 2 of you on
the job.
4. Check
that a link to your business blog can be found from your home page. Easily. You
won’t even believe me that many companies fail to do this, but it’s true. If your readers can’t find your blog, you’re
missing vital clicks!
5. Know
your audience. Oh gosh yes, you’re like “I ALREADY KNOW THAT! I did English at
school.” But get deeper with it because this matters. Do you really know your customers and know
what makes them tick? What emotions do they connect with? Give them that. Get
to know them. When your audience reads your blog, they have to know you and
feel like they want to know you more. So
yes, engage a blog writer to help with your blogging. But make sure you give them LOADS of information
about what your customers like about your company and what they want more
of. If you’re unsure – ask them!
6. Make
it conversational. Like you’re having an actual chat with the reader. Blogging is intentionally informal. Imagine yourself genuinely having a chat with
the reader. Like you’re sitting down
having a cuppa, looking them in the eyes when you’re talking. Like their ears can hear your voice.
There is a lot more to blogging than this but following
these 6 simple steps will ensure you are well on your way to blogging success.
If you’re looking to hire a blog writer, give me a call on
07544461914. I will be happy to discuss your blogging needs.