Why Being Authentic Matters On Social Media




Authenticity is my middle name.  Actually, it’s Jane, but perhaps we’ll get onto that another time.

Back to authenticity: since setting up Zebra I’ve talked a lot about authenticity.  What I really mean is that Zebra is a values-based business where being truthful and open matters – and that runs into how we present ourselves and our businesses online.

Being truly yourself in your social media presence isn’t just good for your wellbeing and personal development, it’s great for your business, too.

Are you really and TRULY yourself on social media?  Do you need to be for your business to thrive and for you to make the most meaningful connections with the right people, to get you from where you are now to where you really want to be?

I’d go as far as saying that if a potential client comes to me and something about their personality or business offering doesn’t stack up (i.e. they have an issue with authenticity) then I’m highly unlikely to work with them.  Learnt THAT one through painful experience.

They too, in response, would be highly unlikely to warm to my values-based, call a spade a spade approach.

I’ve had a few times when a business owner has asked me to “do their social media marketing” but upon trying to dig deeper there’s nothing at all to dig into and you’re left with two choices – (1) whether to polish a turd or (2) say goodbye.  Option 1 is soul destroying and impossible once you’ve committed to authenticity.

Social media is all about growing and deepening your connections – hopefully resulting in sales, but also picking up fans, new opportunities, insights, training, mentors and collaborators along the way.

Authenticity is uncovering those aspects of you and your business that speak to the masses.  Your USP always comes from your people so by showing people the REAL you, you cannot fail to make the right connections.

Having an authentic presence on social media enables you to find and develop meaningful contacts who love what you do and stand for, and ultimately will help you grow your business.

What’s stopping you?

I’m living proof that people are their own worst nightmares when it comes to creating blocks for themselves.  I’ve got walls that would make Donald Trump proud and I’ve been trying to smash them down for the past few years.  I’m one of those people who finds that easier to do for others than for myself, like so many people in helping professions.

Reasons why people shy away from being themselves on social media:

1.      Fear of success (self-talk goes like “shit, what if I’m really good and my business grows beyond my wildest dreams! How will I cope?”)  This is more common than you might think

2.      Fear of what others will say (imagined talk of others “who does she think she is? Oh gosh what if they have a point – who do I think I am? Better get back in line”.)

But please don’t!  Please don’t get back in line.  If you have a great message, one of information sharing, one of truth, one of progress, then I’m not only on your side, I’m here to help you shine more brightly than you thought was possible.

Let my knowledge and skills boost you and your business to be the best version of yourself and your business.

I hear you.  Really – I’m a good listener.  But also, I HEAR YOU on a deeper level.  I can hear the passion in your voice, I notice when your eyes light up, I hear when your voice gets stronger and I feel it when your energy animates your entire body, even if you’re on the other side of the world and we’re chatting over Skype.

I see all the spaces in between what you’re saying and then I find a creative and authentic way to replicate that online so that you feel what you’re saying OUT THERE is also what your heart is saying IN THERE.  I can give as much or as little input as you need.

I’ll help you find the best hashtags and the best fit accounts to start you on a path to building relationships with the people that fit you.

Sometimes we can’t see ourselves clearly – but I’ll see you.  And I’m there to help you be your best self.  I’m your springboard away from fear and toward the life and the business you want.

Just come to me with your authentic self and I’ll do the same back.