Simple Ways to Increase Quality Followers on Twitter

Right from the off with Zebra, I was posting about the perils of fake followers and I've talked about it for 3 years relentlessly.

Even during the very early start-up phase of business I was already being asked by more than 1 client (no naming and shaming here) to remove their followers who are not genuine.  Groan – me thinking why did you DO THAT in the first place?

Purchasing “fake followers” and “phoney likes”.  Because these companies have painfully worked out that despite it being extremely cheap to buy thousands of followers, you get zero return on your ‘investment’.  Spammy accounts can even make your business look bad too which is the opposite of what you’re trying to achieve.  Oh and did I mention you can get your social media account closed down for this?  Just ask Paul Hollywood.

Whilst it might be tempting to grow your follower list by buying in the thousands at a time, stop and think.  Followers for the sake of followers doesn’t bring in money and CANNOT achieve your business objectives.  Today I’m sharing some realistic thoughts on how to increase ‘quality’ followers.

How to Increase Quality Followers:

1.       Set your goals for who you want to follow you and why.  Do you want more exposure, or to connect with people who can provide you with information, or do you want to connect with like-minded people in your field? Or do you simply want to reach out to more potential customers i.e. the ultimate business goal of profit?  Do some research on the types of profiles that exist.  Write it down.  Be clear.

2.       Make sure your Twitter profile stacks up with what your business does. A good quality profile picture and banner are essential.  They must be consistent with your other graphics across your website and other social media platforms.  Your bio needs to quickly and simply convey what you do and / or what you stand for.

3.       Go to the accounts of the people or companies you want to connect with and check out who they are following. You can quickly build up your follower list with the right people by connecting with these active accounts

4.       Create lists – this way you organise the accounts you follow which will later help you target the right people / companies.  Also, people tend to be flattered when you add them to your list – and they may be more inclined to follow you back (as long as your profile stacks up)

5.       Add links to your website – people are looking on Twitter for information – always - so by giving them something else to click on you are giving your audience what they want

6.       Write articles and post items that are interesting, error free and inspiring – many folks are looking for information for learning or simply to retweet

7.       Polite and appropriate engagement with your followers and those whom you follow (thanking new followers, thanking those who share your articles)

8.       Got an interesting article or news topic or burning question that you’d love to share? Good! Twitter is the place. Make sure to mention someone appropriate in your tweet which goes a long way to building the all-important engagement and interaction

You’ll want to increase the flow of money coming into your organisation, make valuable connections with the right influencers, forge long term partnerships and build a solid, credible reputation.
Fake followers are not paying customers.  Better to have a small following of people who will follow you back, read your posts, read your blogs, get to know you and ultimately, buy something from you or recommend your company and its services to someone else.