Follower management – are you sure you’re following back your biggest supporters?



With so many apps that allow you to see just who does and doesn’t follow you back on various social platforms, it’s essential to have a regular clear up of your social accounts.  This is especially relevant on Twitter and Instagram, to check these three things:

  1. You ARE following back the people who you value
  2. You are NOT wasting your time following accounts that are not a good match for you and your business
  3. Who is following (or not following) you?

There are a few people who I know I am connected with personally, who for whatever reason, are not following me back.  I’m talking about people who are in my life, who message me frequently, people I trust implicitly.  I know without a shadow of a doubt that these people value me as I do them, but as a crude sense check, the fact that they don’t follow me back looks on the surface as though I am not important to them.

You see how this could play out with someone you only vaguely know?

Believe me, I can only say this because I know this has happened a few times with people who do genuinely value me - and because with my Zebra hat on, I'm hyper on top of this kinda stuff.

Think about it.  What signal does it send when you don’t follow someone back, whilst they are liking and engaging with your posts?  Cringe, not a great one, truthfully.

There’s a risk (in all the chaos involved in social media) of losing someone as a warm connection simply because you’re not following them.  When you know a person in real life you also know that they’re just not on top of their social game, but if you don’t know that person, you might mistakenly think they don’t value you.

We all want to be valued, especially by those people who we also value.

There might be someone who you do genuinely value, but because you’re not connecting and engaging with them or following them back, you might be losing out on a warm friendship, networking opportunities or ultimately, business.  This will happen naturally with those accounts that have millions of followers, but I'm talking about smaller ones by far.  Just regular people.

Many people use apps to assess who’s following them (and there are many very good ones available).  Meaning you could be losing out on business simply by not being on top of your account.  That's sad, especially when you put a lot of effort into producing content in the first place.

So I'd like to put it to you: are you able to keep on top of managing your social accounts?

If the answer is no and you need some support tailored to help you, perhaps just a quick clean up and sense check, let me know.  I have lots of simple tools, tricks and techniques to move you forward faster and smarter, leaving you free to do all the meaningful work your business entails.

Rachel :) Just send me a message if you feel you'd benefit from some help xx


Common frustrations with social media and how to overcome them


I recently recorded my first podcast – you can listen to it on Soundcloud - Overcoming Frustrations with Social Media. For those who prefer to read their content, I produced a transcript here. Let me know if this message resonates with you and if you’re in need of any help with your social media, just get in touch to start the conversation.  Transforming your social media presence can happen quickly.

In this podcast I talk about the kinds of frustrations regular people in businesses have with social media, what I’ve heard people say over the past 4 years and what you can do to overcome some of these frustrations.


Undoubtedly everyone feels that social media is such a DRAG sometimes.

You get stuck for what to write and whether there’s any point anyway.

Should you be asking questions, stating your offers, telling a story, showing a snapshot of what you’ve been doing, a picture of your cat, sharing meaningful quotes or ploughing ahead with some kind of sales talk??

You might wonder how often should you share and what happens to your social media on the days when you feel grumpy?

Sometimes you feel like you’ve said it all, or that you’ve said it, but what you wrote online just didn’t hold the same power as when you speak it?

Some of you are undoubtedly rocking the live videos but even when you’ve got over that initial hurdle of putting yourself out there online, sometimes you feel like a video was a bit off and then all those worries and vulnerabilities can come back, and you wonder whether the feedback is truthful.

To some people, making videos might seem like a lot of effort and putting yourself out there and vulnerability, and risking negativity, for what you get in return.

Or maybe you can’t fathom why other people and businesses who are churning out frankly lower quality posts are getting more likes? And that can seem frustrating or unfair.

Want to write your truth but the naysayers in your head are holding you back? That emotional block that we might attach around specific stories can be built up into quite repetitive story that we tell ourselves about why we can’t move forward.  We can stay stuck in the same place if we’re not aware of what that block really is.

Then there’s those sponsored adverts with cheesy faced successful entrepreneurs that promise you are going to be a millionaire or Rockstar if you just hustle more…

Wait what?

If you’re like me you think well, we don’t talk like that in Yorkshire!

Either way you probably don’t need yet another free webinar that actually just sells you an expensive programme for 20 minutes.

So many days social media efforts can feel like a lot of faffing and effort for not a lot of return

And it leaves so many people saying why am I bothering?

So what do you do?

First of all recognise EVERYONE feels like this!

Secondly, admitting that returns only come through hard work and you have to keep going to see any returns, you have to keep digging deep into the most authentic version of what you’re offering and why.

All your negative self-talk is no excuse not to push forward and keep going with your messages on social media. You just have to make sure they absolutely speak of YOU!

In fact, in order to state who you are, what your business stands for, what your offers are, you absolutely MUST be on social media and consistently pushing out the most authentic message you can.

There are no quick fixes (are there ever??)

You have to do the work and some days it’s harder than others.

The good news is, everything you need is inside you.  And it just needs unlocking.

The way in which I work with each of my clients is on an individual basis that suits them.  It might be one or two hours per month.  It might be a day of training and brainstorming ideas.  It might be setting a strategy for your social media, it might be coaching followed by writing work that we do together as though I’m part of your team, whether you’re a team of one or more.  There is no one size fits all.

There is this misconpetion that social media is really easy. It’s not. Done well it looks easy, but it takes a lot of patience, time, creative effort and thinking about.

The biggest work you can do is on yourself, to make sure that the messages you are conveying are really what you want to put out.

Then you are in vibrational flow with what you are sending out into the online sphere

Then you will find your natural match, saying yes I get it, and wanting to reply to the stuff you’ve put out there. that’s when you know yu’re in flow because you’re getting the engagement back

There is no shame in asking for help, so many entrepreneurs, solopreneurs, freelancers, and it’s so hard to work on your own and produce everything on your own

Sometimes an hour of working together, with someone else reflecting back to you your core messages and saying this is what stands out when you communicate, that is really powerful, to see yourself back

What I do is present a person back to themselves in writing, in their own powerful voice and make suggestions over the types of posts that will work for you.

When you start to build up a profile for yourself, for your brand and business, you are creating an online reality that matches your internal self – that is when you feel in flow and attract the right people into your life

Of course when the right people, friends, clients, associates appear – then it validates you even more that your messages are on the right lines and gives you the confidence to work from that place on a more regular basis.  You become a better online creator naturally because everything is in flow.

I’ve seen this work for so many people, that really is the key to making it work online.

That’s where I get my energy from.  The more people I work with who go on to do marvellous things online that they once could barely dream of, from seeing people coming to me saying this is how I feel but I don’t feel like I can put this online, and then seeing them blossom into their best online selves, is an amazing transformation.

We work together until you are really happy and confident with what you are putting online.

To see people flourishing in an online space is absolute magic for me.

The world needs more of this, more truth and authenticity online, rather than fakers.

I’ve been through a phase in my business where clients have appeared who wanted me to polish a turd.  Sorry for the plain speaking.  That’s not me, and doesn’t honour what I’m capable of.  For a while I worked like this, but all it does it tie up my time when I could be working with passionate innovators who just need that extra bit of confidence, push, feedback , help and to see them flourish.  

People with a yearning to get their message into the online space.

I hope what I’ve said has sounded useful to you.

I truly believe that what we each need to be putting out there online is held within us, and it’s about finding that key to unlocking the magic within you and getting it out so that the people who you are meant to work with, can find you.

If that resonates with you, feel free to get in touch because I would love to hear from you and to work with you on presenting you and your business in its best light online.