LinkedIn and Facebook – blurred lines or distinct differences?

LinkedIn and Facebook – blurred lines or distinct differences?

Have you seen an increase in blurred lines between content shared on LinkedIn and Facebook? How do you feel about it? I talk you through a few observations I have of each platform and how Tuckman's model of group formation seems relevant to establishing positioning in online communities.  In the end, we're all just working out our position - who we are and what we stand for.

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Don't give up on Twitter - post more and make meaning from data

Don't give up on Twitter - post more and make meaning from data

I’ve met a lot of people in businesses of varying sizes who get easily downhearted about their social media ‘not working’ for them.  Often from what I see, people don’t give it enough of a go before getting bored.  Persistence is key.  The more social media you push out, the more exposure you get and the more data you have to work with.

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Who is Twitter really good for and how to make it work

Who is Twitter really good for and how to make it work

If you’ve ever expressed negative opinions around the whole concept of Twitter then it may not be for you.   Not everyone has to enjoy it or to be on it.  Not every person and every business feels they have something to share on that particular platform.  If you’re wondering who and what Twitter is good for, read on.

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What to do when your employees don’t like your company’s social media efforts

What to do when your employees don’t like your company’s social media efforts

Various conversations over the past couple of years have pointed to something not frequently discussed: what happens when your employees really don’t like or agree with your corporate social media output?  I’ll explore in this post: what forms this can take, the issues it can cause, and what can be done to overcome the issue, if you find there is one.

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How businesses can overcome saturation on social media – be original and niche down.

How businesses can overcome saturation on social media – be original and niche down.

I feel that social media has become very saturated. That doesn’t feel right. It’s like everyone took a course in how to tweet out as much irrelevant content as possible because somebody told them that’s the way to build a platform. And it’s not.  It's rubbish and cannot achieve your business objectives.  I'd like to see everyone be original and state their niche more clearly.

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Halloween. What’s trending, and who are you offending?

Halloween. What’s trending, and who are you offending?

It’s Halloween and social media is filled with Happy Halloweens! But what are we even celebrating and are we offending anyone in the process? This one day has brought up some wider questions with how we want to be represented online.  It’s one thing making decisions for yourself and choosing who you are online, but when you are the voice behind various social media presences, it’s a different matter entirely.

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FAQ - ROI of Social Media

What's the Return on Investment of Social Media Marketing?

This question is one of the most frequently asked and one that gets my goat more than most because it's such a hard question to answer - because every business is unique! Different industry, different objectives, different starting point. Sometimes an entirely impossible measure to make meaningfully.

In this video I offer a few thoughts on why ROI of social media is often so hard to prove (beware frequent BS posts on the internet) - and I give you a few examples of companies I've worked with who CAN actually prove ROI - and it's good!

 

Any questions, please do get in touch :) 

 

Content Marketing on LinkedIn

Content Marketing on LinkedIn

More and more professionals are looking to LinkedIn for their business marketing requirements and it makes sense, as there are 500+ million professionals on LinkedIn. Particular for those in B2B trying to reach specific professions, it makes perfect sense to choose this platform.

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