In this post I give you 10 content ideas for marketing your technology company on Instagram.Read More
Blog - Social Media Advice & FAQs
Technology companies come with their own specific challenges of how to market them on social media. Here are 25 issues I've come across. Each week I'll address a few points and offer ways to overcome them.Read More
Various conversations over the past couple of years have pointed to something not frequently discussed: what happens when your employees really don’t like or agree with your corporate social media output? I’ll explore in this post: what forms this can take, the issues it can cause, and what can be done to overcome the issue, if you find there is one.Read More
I feel that social media has become very saturated. That doesn’t feel right. It’s like everyone took a course in how to tweet out as much irrelevant content as possible because somebody told them that’s the way to build a platform. And it’s not. It's rubbish and cannot achieve your business objectives. I'd like to see everyone be original and state their niche more clearly.Read More
Having a high powered position comes with a certain responsibility for coming across well online. Issues of being time poor and worry about backlash can prevent senior executives being present online, however, it's important their voices are heard as part of your corporate social strategy. I offer one to one executive coaching sessions to help executives formulate ideas and resolve blocks to posting online, increasing your confidence and making posting online more enjoyable.Read More
Many people are in a low cognitive state of mind on social media. It’s hard sometimes to work with executives who are extremely well qualified, intelligent people at the top of their game – and I’m having to advise them to dumb it down for social. Here are some thoughts.Read More
It’s Halloween and social media is filled with Happy Halloweens! But what are we even celebrating and are we offending anyone in the process? This one day has brought up some wider questions with how we want to be represented online. It’s one thing making decisions for yourself and choosing who you are online, but when you are the voice behind various social media presences, it’s a different matter entirely.Read More
In these days of social media, we’re all self-publishers. But what happens when you’ve posted something, perhaps in good faith, or perhaps in a foul mood or in one of ignorance, and it sticks? Like, forever.Read More
Following my post looking at why company values matter, we developed our own set of values that matter to us at Zebra. Take a look and see whether any resonate. Do you have a set of company values written down? Do you remind yourself of them? Do you find them inspiring?Read More
What's the Return on Investment of Social Media Marketing?
This question is one of the most frequently asked and one that gets my goat more than most because it's such a hard question to answer - because every business is unique! Different industry, different objectives, different starting point. Sometimes an entirely impossible measure to make meaningfully.
In this video I offer a few thoughts on why ROI of social media is often so hard to prove (beware frequent BS posts on the internet) - and I give you a few examples of companies I've worked with who CAN actually prove ROI - and it's good!
Any questions, please do get in touch :)
More and more professionals are looking to LinkedIn for their business marketing requirements and it makes sense, as there are 500+ million professionals on LinkedIn. Particular for those in B2B trying to reach specific professions, it makes perfect sense to choose this platform.Read More
Recently read an amazing list of awesome company values from well known companies. Loved it so much we turned into our own list. But firstly, let's look at why your company would want to establish and vocalise its values.Read More
Ever had an invitation that just sits there waiting for you to connect on LinkedIn? Well I have and I’m sure you have too. You don’t respond immediately so LinkedIn sends you repetitive automated emails asking you again to connect. This can be very annoying - see our latest blog on how you can withdraw these invitations.Read More