Have you seen an increase in blurred lines between content shared on LinkedIn and Facebook? How do you feel about it? I talk you through a few observations I have of each platform and how Tuckman's model of group formation seems relevant to establishing positioning in online communities. In the end, we're all just working out our position - who we are and what we stand for.Read More
Blog - Social Media Advice & FAQs
I’ve met a lot of people in businesses of varying sizes who get easily downhearted about their social media ‘not working’ for them. Often from what I see, people don’t give it enough of a go before getting bored. Persistence is key. The more social media you push out, the more exposure you get and the more data you have to work with.Read More
If you’ve ever expressed negative opinions around the whole concept of Twitter then it may not be for you. Not everyone has to enjoy it or to be on it. Not every person and every business feels they have something to share on that particular platform. If you’re wondering who and what Twitter is good for, read on.Read More
So many people say to me they “don’t get Twitter”. I hear it all the time and have done for a few years. I hear you. It took me a year to grasp how to use it and why! Now I teach it as well as handle Twitter accounts for big global brands on a daily basis.Read More
Here are 2 truths that present us with a dichotomy:
1. Social media done very well looks easy
2. Social media done very well is not very easy to do
In this post I share with you 9 tips to help overcome the issues of marketing B2B on social media.Read More
I'd keep getting notifications on Facebook saying people were viewing the page, and a simultaneous guilt that they'd be seeing very little. I was do busy doing social media for others, I wasn't doing my own very well. Here's what I wrote by way of short explanation.Read More
Technology companies come with their own specific challenges of how to market them on social media. Here are 25 issues I've come across. Each week I'll address a few points and offer ways to overcome them.Read More
Various conversations over the past couple of years have pointed to something not frequently discussed: what happens when your employees really don’t like or agree with your corporate social media output? I’ll explore in this post: what forms this can take, the issues it can cause, and what can be done to overcome the issue, if you find there is one.Read More
I feel that social media has become very saturated. That doesn’t feel right. It’s like everyone took a course in how to tweet out as much irrelevant content as possible because somebody told them that’s the way to build a platform. And it’s not. It's rubbish and cannot achieve your business objectives. I'd like to see everyone be original and state their niche more clearly.Read More
Having a high powered position comes with a certain responsibility for coming across well online. Issues of being time poor and worry about backlash can prevent senior executives being present online, however, it's important their voices are heard as part of your corporate social strategy. I offer one to one executive coaching sessions to help executives formulate ideas and resolve blocks to posting online, increasing your confidence and making posting online more enjoyable.Read More
Many people are in a low cognitive state of mind on social media. It’s hard sometimes to work with executives who are extremely well qualified, intelligent people at the top of their game – and I’m having to advise them to dumb it down for social. Here are some thoughts.Read More
It’s Halloween and social media is filled with Happy Halloweens! But what are we even celebrating and are we offending anyone in the process? This one day has brought up some wider questions with how we want to be represented online. It’s one thing making decisions for yourself and choosing who you are online, but when you are the voice behind various social media presences, it’s a different matter entirely.Read More
In these days of social media, we’re all self-publishers. But what happens when you’ve posted something, perhaps in good faith, or perhaps in a foul mood or in one of ignorance, and it sticks? Like, forever.Read More
Following my post looking at why company values matter, we developed our own set of values that matter to us at Zebra. Take a look and see whether any resonate. Do you have a set of company values written down? Do you remind yourself of them? Do you find them inspiring?Read More
What's the Return on Investment of Social Media Marketing?
This question is one of the most frequently asked and one that gets my goat more than most because it's such a hard question to answer - because every business is unique! Different industry, different objectives, different starting point. Sometimes an entirely impossible measure to make meaningfully.
In this video I offer a few thoughts on why ROI of social media is often so hard to prove (beware frequent BS posts on the internet) - and I give you a few examples of companies I've worked with who CAN actually prove ROI - and it's good!
Any questions, please do get in touch :)
More and more professionals are looking to LinkedIn for their business marketing requirements and it makes sense, as there are 500+ million professionals on LinkedIn. Particular for those in B2B trying to reach specific professions, it makes perfect sense to choose this platform.Read More