The Business Benefits of Social Media

Questions to determine whether this article is for you.

If you can answer YES to any of the following questions:

1.     Do you want to use social media to reach new potential customers?

2.     Are you already using social media but need to take it to the next level to expand your brand?

3.      Do you want more leads and more sales?

4.     Do you want to increase brand awareness and engagement?

Then read on to find out a little bit about how I work and to discover some of the key benefits of social media for businesses.

How I work: determine your objectives

Establishing your objectives from the start is the most important part of the process as it will determine the strategy we implement together and, ultimately how successful your social media marketing will be. If you’re not sure where to start, I will guide you through the process by asking pertinent questions to get you thinking along the right lines.

FREE GIFT: All businesses that sign up for my training courses receive a free gift to help them with their social media strategy: it’s your Social Media Roadmap.  This document guides you through the process of self-audit and helps you work out your current position against desired outcomes so that trainees are prepped and pumped and open to learn!

Choosing the right platforms

I will help you look at which social media platforms are right for your business and help you define who is your target audience online, as well as looking at their preferred type of content.


I will recommend a social media strategy for you. We work in partnership; I’m there to support you. I will always make sure that you are fully on board with my recommendations and suggestions.  At any point during the process, I can provide training for you to manage some of the tasks yourself if you so wish.

So now let’s take a look at some of the benefits to businesses of using social media when used appropriately.

Benefits of Social Media for Business:

·        Boost Sales Revenue
You’re in business to make profit.  That comes with generating revenue.  Social media helps you boost sales.  You can use social media in a variety of ways, such as directly advertising your business or by building a community.  Your social media sites directly link with your website where you generate sales or by directly asking customers to visit your shop, take up your services, etc.

·        Increase Brand awareness, recognition and loyalty
The purpose of social media is to allow your customers to connect and interact with your business on a more personal level.  They get to know more about your business’ personality via your brand’s voice.

·        Attracting New Customers
Promotions, competitions, giveaways – all brilliant ways to attract more customers to your social media sites. This needs to be followed up with incentives to stick around and interact with your business online.

·        Competitor Research
Since Social media profiles are online and available for us all to see, there is huge potential for research.  Finding out what works for your competitors is a great clue as to what you should be doing on social media too.  Of course it’s better if you’re the business setting the trends!

·        Other benefits
There is a host of other benefits to business social media use, such as being able to recruit employees online (how good does it sound to have a new employee who is already a dedicated follower?).  Networking with thought-leaders or those in a similar or complementary industry can really boost your business profile and connections.


If you’re interested to find out more about how I can help support your business achieve your aims and objectives, through appropriate intelligent use of social media, do call me to discuss your requirements.

I offer a free 15-minute consultation for all new clients.