This week I want to ease you into the New Year by working smarter, not harder. You’re going to delegate by doing some offline market research. Let’s start small. Ask 5 people you know (it’s better if you can ask them face to face but you can always call or email them) to visit your social media accounts and write down the top 2 posts they like the best from the past months. Be straight with them: you’re doing market research and you value their opinion. Discuss with them why they liked the posts that they chose.
Were the images more beautiful? Were the words more catchy? Were they easier to understand? More entertaining? More controversial? (It could be none of these – it’s important you pay attention & listen carefully to the real answers).
Note down your findings in a place you will be able to keep your research. Take some time to reflect upon whether your findings were surprising. Again, make a brief note.
If you have time and willing respondents, ask more people. Do any of your findings correlate? i.e. are people enjoying the same posts?
If you have the stomach for it, ask whether there are any posts they didn’t like – again, ask your kind respondents for specific reasons.
Over the course of the next 2 weeks, aim to increase the types of posts that your respondents said they preferred in your content calendar, then monitor your statistics.
There are more fancy social media tools on the market that you can possibly get to grips with. Some overlap with each other and some cost the earth too. But you cannot beat good old fashioned common sense. That’s why this week I’m recommending you just ask some people for their feedback and then decide what you’re going to do with the answers. Simple as!
Do let me know how you get on with this task. I did it and found it to be very revealing!