Qualified training in social media, digital marketing and other management and leadership areas.
bespoke classroom training
There's a place for eLearning - I even have a Masters in it! We're all increasingly online learners. But there is also no denying that learning via face to face discussion is also a key ingredient for successful learning.
Rachel Sutcliffe, Founder of Zebra Consulting Group, is a qualified Lecturer with a PGCE in post compulsory education i.e. the over 16's. After working in further and higher education for 12 years she has also delivered training in the private sector across a number of sectors.
Working with existing training companies: if your clients are asking for social media training and you want to provide it in-house, let me know - I often get hired out on half or full day training courses to teach across the range of platforms or intensive sessions on one platform. Training materials are updated regularly and often designed from scratch to suit the audience, to ensure your training is relevant, guided by real examples and backed by research and current thought leadership.
Teaching methods are varied and proven to work with a focus on practical, business-oriented outcomes and effective assessment strategies built in. Training often includes in-session fixes and consultancy. We will always conduct a pre-training consultation.
Choose from on-site corporate training in the comfort of your own workplace or training courses can be arranged at different external venues, if you and your team want to get out of the office.
Zebra has been on the preferred training supplier list for various council and regional development funded projects throughout Yorkshire.
ABout your trainer
All training is delivered personally by Rachel Sutcliffe who delivers training on behalf of other private training providers and consultancies. Rachel has been delivering IT training and teaching for 15 years in both the private and public sectors. Her LinkedIn profile and experience can be accessed here.
Benefits of training with Zebra
- Small groups to maximize the individual attention you receive
- Hands on support during the session enabling quick fixes where appropriate
- Variety of tried and trusted teaching methods used
- All the latest industry knowledge and advice
- Follow up support available where required
other Professional Training
You can also contact Rachel for training in a range of business and management topics: Communication Skills, Problem Solving, Decision Making, Leadership, Effective Team-Working and Change Management. Rachel has experience in delivering on the Institute of Leaership and Management (ILM).
SEE OUR BLOGS
In this post I give you 10 content ideas for marketing your technology company on Instagram.
Technology companies come with their own specific challenges of how to market them on social media. Here are 25 issues I've come across. Each week I'll address a few points and offer ways to overcome them.
Here are some ways to enjoy using your business social media account even when you're not looking to generate leads and you don't need new clients.
Various conversations over the past couple of years have pointed to something not frequently discussed: what happens when your employees really don’t like or agree with your corporate social media output? I’ll explore in this post: what forms this can take, the issues it can cause, and what can be done to overcome the issue, if you find there is one.
I feel that social media has become very saturated. That doesn’t feel right. It’s like everyone took a course in how to tweet out as much irrelevant content as possible because somebody told them that’s the way to build a platform. And it’s not. It's rubbish and cannot achieve your business objectives. I'd like to see everyone be original and state their niche more clearly.
Having a high powered position comes with a certain responsibility for coming across well online. Issues of being time poor and worry about backlash can prevent senior executives being present online, however, it's important their voices are heard as part of your corporate social strategy. I offer one to one executive coaching sessions to help executives formulate ideas and resolve blocks to posting online, increasing your confidence and making posting online more enjoyable.
Many people are in a low cognitive state of mind on social media. It’s hard sometimes to work with executives who are extremely well qualified, intelligent people at the top of their game – and I’m having to advise them to dumb it down for social. Here are some thoughts.
It’s Halloween and social media is filled with Happy Halloweens! But what are we even celebrating and are we offending anyone in the process? This one day has brought up some wider questions with how we want to be represented online. It’s one thing making decisions for yourself and choosing who you are online, but when you are the voice behind various social media presences, it’s a different matter entirely.
In these days of social media, we’re all self-publishers. But what happens when you’ve posted something, perhaps in good faith, or perhaps in a foul mood or in one of ignorance, and it sticks? Like, forever.